Through 72 hours we worked as a team of five to create a visual brand identity from the minimal info we got about Concept H. A resort/hotel concept a client gave our class, with only a few images of the empty locations they wanted to build it on , together with a few ideas and wants for the concept. That’s it. Through long days and a rapidly approaching deadline, we would design as much as we could for this potential, non-existing business’ visual identity.

And through those 72 hours Concept H turned into BELOW resort.